For agents hoping to incorporate more technology into their real estate businesses, the wide-ranging advice can be overwhelming. Brokers, agents, vendors, coaches, and technology celebrities all have different ideas on how you should focus your efforts and the expectations that you should have for your success.
It’s tempting to try to do a little bit of everything. The low-hanging fruit is the latest online product, app or social media craze. With a new prognosticator stating that “this is the one thing every agent should be doing” every week, it can be difficult to resist dipping your toe into all of the newest technological ventures. Since many of them are free, the low barrier to entry encourages a “try everything” approach.
Managing The Real Estate Details 