Everyone loves a great story. What stories are you telling customers to make yourself more memorable?

Once upon a time, there was a real estate agent named Joe. Joe went to listing presentations prepared. He was armed with lots of data about recent home sales and price trajectories. He’d also make big promises to clients, vowing that if they put their trust in him he’d get their home sold.

So, why would clients pass Joe up?

Joe didn’t have a story. His promises sounded empty. He wasn’t memorable.

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