What can you do to create more repeat and referral business in 2014? Peter Knight, managing director of the U.K.’s Property Academy, had some great answers at the National Association of Realtors’ convention in San Francisco.
Knight’s session highlighted a major theme that was present throughout a number of last year’s sessions at NAR: “people, not property.” Knight’s “people first” approach not only turns the traditional sales funnel upside down, but it skewers a number of real estate’s sacred cows as well.
Managing The Real Estate Details 