According to the National Association of Realtors’ newly released 2014 Home Buyer and Seller Generational Trends report, only 4 percent of sellers and 9 percent of buyers found their agent on a website. If you’re spending gobs of money on pay-per-click, search engine optimization (SEO), and other online advertising formats with the idea of generating buyer and seller leads, your money may be better spent elsewhere.

As an agent, you are constantly bombarded with advertisements and recommendations about the various ways you can generate buyer and seller leads. Should you have a website? Should you spend money on online ads? Should you pay for Internet leads? Should you market using calendars, magnets and postcards? Here’s how to decide…