It’s high time to rethink a real estate industry term that undercuts our professional image.
In real estate, words matter. They shape perception, professionalism and public trust. One word that deserves a closer look is commission.
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One of the biggest stressors for home buyers and sellers is the prospect of being financially responsible for two homes. To avoid that possibility, many buyers make their offer contingent on the sale of their existing home. But contingencies can weaken buyers’ chances of landing the home they want. So, some buyers lean on personal loans, piggyback loans or even their 401(k) savings.
Find out why more borrowers are temporarily tapping the equity in their current home to avoid making a contingency offer on their next home.
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When real estate consumers set out to buy or sell a home, they can benefit from working with a professional who has the experience to get the job done – and does so with compassion and heart. That’s why so many choose to work with a RE/MAX agent.
Curious what makes RE/MAX agents stand out? Here are six distinguishing factors.
Trustworthiness is an essential quality in a real estate professional. After all, agents are helping consumers navigate one of the largest transactions they’ll likely ever make.
RE/MAX is a leading choice when people are seeking out an agent they trust the most. For years, shoppers have voted RE/MAX as the brand with the #1 Most Trusted Real Estate Agents in the USA* and Canada**.
Production matters – and RE/MAX agents average more sales than other real estate agents.
Multiple surveys revealed that RE/MAX agents, on average, outsell other agents by more than 2 to 1 at large brokerages, based on 2022 transaction sides***. In one of these surveys – the RealTrends 500 – 2023 was the 13th consecutive year RE/MAX had earned this recognition.
This edge in agent productivity is featured in the latest RE/MAX vs. the Industry report – which ranks the results of national full-service brokerage brands in the U.S. – along with several other relevant metrics.
In today’s tech-powered world, it makes sense that the most productive industry professionals are using innovative technology tools to organize, promote, and drive their business.
When aligned with RE/MAX, agents have access to some of the industry’s top tech platforms. For example, MAX/TechSM powered by kvCORE – which includes the brand’s exclusive CRM – puts everything an agent needs in one spot and enables them to design marketing pieces, build campaigns, monitor their sphere, track resulting leads, and more. The platform is available to RE/MAX agents in the U.S, and Canada at no additional cost.
A key reason many agents join RE/MAX is for the unparalleled brand power, strengthened over more than 50 years. In their marketing, RE/MAX agents harness the power of the RE/MAX brand itself and customize high quality social media graphics, advertisements, and more, created by RE/MAX for affiliate use.
RE/MAX recently debuted its 2024 National Advertising Campaign, a comprehensive mix of content that highlights the value an experienced real estate agent brings to a transaction. The materials promoted by RE/MAX – and placed in the hands of agents – includes commercials, social media, and other creative concepts geared toward digital connection.
Having an ever-expanding toolbox of digital assets at their fingertips means RE/MAX agents can market consistently and stay in-front of existing and future customers.
RE/MAX has a presence in more than 110 countries and territories – so agents aligned with the brand are a part of an extensive network (comprised of more than 140,000 professionals) bustling with referral opportunity.
All year round, RE/MAX agents can take advantage of the RE/MAX Global Referrals Platform, which seamlessly tracks a referral from start to finish and uses an algorithm to help connect users with potential business partners. Plus, the tech hub auto-translates referrals into 50 local languages.
Another coveted international networking opportunity is the annual RE/MAX R4® convention, where agents from around the world come together for connection and education. One can’t-miss aspect of the event is the Global Referrals Exchange, a gathering where affiliates from different countries throughout the RE/MAX network celebrate their cultures and form friendships that span across borders.
In a profession rooted in community, RE/MAX agents are committed to giving back to the places they live and work. Throughout the year – and especially during the annual Global RE/MAX Week – RE/MAX agents, teams, and offices find unique ways to raise funds for those in need, partake in community clean-up initiatives, feed those who are hungry, and so much more.
Many agents support Children’s Miracle Network (CMN) Hospitals through the RE/MAX Miracle Home and Miracle Property Program, where participants make a donation on behalf of their client after a closed transaction. Best of all, the money stays local, benefitting the affiliate CMN Hospital in their area. Since 1992, RE/MAX affiliates have donated nearly $200 million to CMN Hospitals across the U.S. and Canada.
*Voted most trusted Real Estate Agency brand by American shoppers based on the BrandSpark® American Trust Study, years 2022-2024 and 2019.
**Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2024 and 2017.
***Source: Based on 2022 transaction sides cited in three surveys of the largest participating U.S. brokerages. The 2023 RealTrends 500 includes data for 1,561 brokerages with at least 500 transaction sides each. The 2023 RISMedia Power Broker Top 1,000 and the 2022 T3 Sixty Mega 1,000 each include data for the 1,000 brokerages with the highest sales volume.
Brian Buffini believes that prioritizing self-care and the well-being of others is at the forefront of success in 2021.
Buffini is the founder of Buffini & Company, one of the top real estate coaching services that has trained more than 3 million professionals from 37 countries worldwide.
Buffini joined RE/MAX Chief Customer Officer Nick Bailey on a recent episode of Good Morning RE/MAX to share his thoughts for real estate agents growing business and nurturing relationships this coming year.
According to Buffini, between 14 and 23 million people plan to relocate in the next year due to shifting work environments, like work-from-home flexibilities and new remote work policies. Calling this the “decentralization of how people are living,” Buffini says that RE/MAX agents are well-positioned to assist with the needs of buyers and sellers everywhere.
With heightened movement across many markets these days, it remains an asset to be connected with a global network whose affiliates support – and refer business to – one another.
Amid uncertainty, like the persistence of the COVID-19 pandemic, Buffini says an agent’s priority should be on their own well-being, and that of their clients. One essential component lacking from our new routines is human connection.
“There’s never been a better time to call people on the telephone and actually have a conversation – they actually will talk to you. You know, people want to hear you, they want to see you [and] they want to have some kind of human interaction,” Buffini says.
What he calls “pop-bys” – essentially goodie bags with health and hygiene essentials – have become a popular way for agents to show their clients love from a safe six feet away. He says that agent who are dropping off small gifts on their clients’ doorsteps are going a long way in stirring smiles.
“Find a way to reach out to people [with a] personal touch – do the little things,” he says. “Every little personal touch right now, to me, is magnified enormously.”
A real estate agent’s job, by nature, is to be a source of trust and comfort to families during pivotal moments in their lives. And especially during trying times, an agent’s role is more important than ever before.
“There is no technology that competes with personal trust,” Buffini says.
“You can have that old-school philosophy [and] you can have new-school techniques, [technology] and marketing to support it.”
What’s behind the rise in homeownership? Growing interest from millennials. Here are the 2019 millennial real estate trends you need to know about this year.
Empowered with Knowledge
First-time, homebuying millennials are much more informed when it comes to renovations, repairs and real estate process than other generations. Growing up during the development of the internet has made them very tech and research savvy and able to find ways to access important information such as listings, neighborhood reports, HGTV home renovation videos and other types of industry information on their own. In 2019, they will rely on real estate agents to share information that they can’t find online such as neighborhood developments, local market forecasts, local housing regulations and more.
Buying homes – despite rising rates
Millennials continue to make up the largest segment of buyers, accounting for 45 percent of mortgages, compared to 17 percent of baby boomers and 37 percent of Generation Xers. While first-time buyers will struggle, older millennial move-up buyers will have more options in the mid-to upper-tier price point and will make up most of the millennials who close in 2019. As their housing needs adjust over time, millennials are on track to make up the largest share of homebuyers for the next decade.
Sweat Equity
Many millennials grew up watching renovations and makeovers on HGTV, which means many of them are ready to invest sweat equity in their new home. Millennial homebuyers, overall, are more aware of the costs, work and implications of renovations than the previous generations. This is good news as interest rates rise and buyers should be prepared to settle for homes in need of TLC.
New Buying Strategies
Social media continues to impact millennial homebuying habits. They rely on online reviews to make purchasing decisions, and a strong online reputation for real estate professionals is a must in catering to this market. In fact, a recent study showed that millennials would prefer to buy a house from a real estate agent influencer over a traditional real estate agent. Showcasing a home on social media, especially on visual-heavy platforms like Instagram, is essential for appealing to millennial buyers.
Research your way to the right real estate agent who can make all the difference. RE/MAX agents are more recommended because they recommend what’s right for you and your future. Contact Jennifer today!
When you combine an iconic brand, a global mindset, a winning culture and the world’s most productive agents, you create something special. And others are drawn to it.
After five years of constant growth, agent count at RE/MAX topped the 120,000 milestone during the first quarter of 2018.
With growth comes more yard signs, more advertising, more listings, more referrals and – most importantly – more satisfied homebuyers and sellers around the world.
It’s all a reminder that RE/MAX is the right choice for productive, experienced professionals – and for clients looking for an agent with those qualities.
• RE/MAX agents averaged 17.0 transaction sides, more than double the average of 7.5 for all other agents in the survey.
• RE/MAX was one of only four national franchises with an average exceeding the overall survey average of 8.3 transaction sides per agent.
• Of the 1,752 qualifying brokerages, one-third (565) were affiliated with RE/MAX. The nearest competitor placed 392.
• RE/MAX agents averaged $4.6 million in sales volume, 78% higher than the $2.6 million average of all other agents in the REAL Trends 500 survey.
• With 89, RE/MAX brokerages hold even more of the top 100 spots when all participating brokerages are ranked by average sides per agent.
The skills of more than 115,000 Sales Associates in over 100 countries and territories have made RE/MAX the global leader in residential real estate sales (transaction sides). That’s what happens when you combine the industry’s most productive agents, a universally known brand name, an array of competitive advantages, and a culture that attracts professionals who value customer service and big results!
RE/MAX continues to shine in the annual Entrepreneur Franchise 500 ranking of top franchises.
In addition to being the No. 1 ranked real estate franchise for the 15th time, RE/MAX climbed into the survey’s Top 5 for the very first time. It joined McDonald’s, 7-11, Dunkin’ Donuts and The UPS store in the elite five of household brand names.
More than 115,000 agents enjoy the competitive advantages of being with the industry’s top franchise brand. And who benefits from the skills of those agents? Homebuyers and sellers in countries around the globe.
Nobody in the world sells more real estate than RE/MAX, as measured by residential transactions. There’s a reason for that. And it starts with productive, hustling, all-in agents who strive to be the best at what they do.
The National Association of REALTORS® (NAR) worked throughout the tax reform process to preserve the existing tax benefits of homeownership and real estate investment, as well to ensure as many real estate professionals as possible would benefit from proposed tax cuts. Many of the changes reflected in the final bill were the result of the engagement of NAR and its members, not only in the last three months, but over several years.
While NAR remains concerned that the overall structure of the final bill diminishes the tax benefits of homeownership and will cause adverse impacts in some markets, the advocacy of NAR members, as well as consumers, helped NAR to gain some important improvements throughout the legislative process. The final legislation will benefit many homeowners, homebuyers, real estate investors, and NAR members as a result.
Managing The Real Estate Details 