Category Archives: Real Estate Business Development

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RE/MAX Once Again Named Top Real Estate Franchise

remax-highest-ranked-real-estate-brand

RE/MAX, LLC, the #1 name in real estate*, was ranked the leading real estate franchise for the eighth consecutive year in the annual Franchise Times Top 200+® listing. Continued growth and a steady increase in the number of locations also pushed the global franchisor of real estate brokerages into the top 10 franchises included in the survey.

“RE/MAX continues to be the worldwide leader in real estate and the 2016 Franchise Times Top 200+ listing proves just that,” said Chris Pflueger, Vice President, Business Development, Recruiting and Retention at RE/MAX. “Our exceptional growth in sales, strategic expansion into new countries and territories around the globe, and outstanding market share greatly assists us in attracting new franchises as well as the industry’s most talented agents.”

Highlights of this year’s ranking include:
– RE/MAX ranked the #1 real estate franchise
– RE/MAX ranked #8 overall, up from #11 in 2015, #12 in 2014 and #14 in 2013
– Closest competitors were Keller Williams Realty at #22 and Berkshire Hathaway HomeServices at #52
– The growth of RE/MAX sales countered the trend of the 10 largest franchised brands collectively losing system-wide sales for the first time in the history of the Franchise Times Top 200+
– The top 10 overall standings include #1 McDonald’s, #2 7-11, #3 KFC, #4 Burger King, #5 Subway, #6 Ace Hardware, #7 Pizza Hut, #8 RE/MAX, #9 Wendy’s and #10 Marriott Hotels & Resorts

Franchise Times Top 200+ is recognized as the leading franchise ranking list of the 200 largest franchise systems in the U.S. by global sales based on last year’s data. According to the survey, the largest 200 U.S.-based franchise systems posted $596.1 billion in worldwide sales in 2015, up 2.2 percent from the prior year or $12.5 billion. The franchises operated 497,335 units total, a 3.1 percent increase from the year before.

The Franchise Times Top 200+ is the only ranking by system-wide sales and locations of the largest 500 U.S.-based franchise brands. Published in the October issue, the Franchise Times Top 200+ also analyzes 12 industry sectors based on percentage change in sales growth and reports the 10 fastest-growing franchises by four different measures. The rankings and full report are available at franchisetimes.com.

Real estate agents affiliated with RE/MAX recently dominated the esteemed 2016 REAL Trends “America’s Best Real Estate Agents“ ranking. RE/MAX agents accounted for 22 percent of those listed in the industry’s largest agent ranking based on homes sold in 2015. RE/MAX affiliates accounted for 2,691 of the more than 12,000 participating agents in the survey, with nearly one-third more agents named than the next highest ranking brand. Coldwell Banker finished second and Keller Williams came in third.

*Source: MMR Strategy Group study of unaided awareness
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6 Steps for New Agents to Succeed Long-Term

Professionals

Many real estate agents fail within the first five years of their career because they never learned how to run a business. Here are six things you should do at the start of your career to ensure the longevity of your business.

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National Survey Shows RE/MAX Agents Average 2X the Home Sales of Other Agents

REMAX vs The Industry Revealed

It’s out! RE/MAX agents again claim the title of most productive among the national real estate brands. An analysis of the data contained in the 29th annual 2016 REAL Trends 500 survey shows that RE/MAX agents are more than twice as productive as the average of all other agents in the report. Productive agents, an unmatched global presence and the premier real estate brand. It all adds up to another banner year for RE/MAX agents and their clients!

Read the full article…

REMAX vs The Industry

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Video Tours for Listings

Video Tour

LOVE the new technology that RE/MAX Honors launched this morning – Automated Listing Marketing! The professional marketing package includes Video Tours uploaded to YouTube for all of our listings.

https://www.youtube.com/watch?v=Q0otjHUu-Os

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4 Big Trends to Watch in Real Estate

Thoughts

What should you watch for this year? The Urban Land Institute recently released its “Emerging Trends in Real Estate” report, covering the U.S. and Canada, for the coming year. The report covers some of the top trends expected to impact real estate in the short and mid-term.

Here are a few trends ULI says you should have on your radar screen for this year.

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5 self-care tips to hit peak performance

Laptop

Are you undermining your success with unconscious behaviors that are actually hurting your attention and simultaneously diminishing the gray matter in your brain? If you’re ready to shift to peak performance mode, a few simple tweaks may be all you need.

Agents are always searching for the next magic bullet that will improve their businesses. While training, seminars and new technologies can definitely improve your business, few agents actually understand how the physical choices they make about their self-care influence their real estate success.

What are some simple steps you can take to make sure that your body is supporting you to achieve peak performance? Surprisingly, many of them are easier than you may think.

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Seven Tips to Successful Marketing

What if you could compete with national advertisers at a fraction of the cost?

What if your brand could be a household name?

Guess what, it is possible – just apply these 7 steps recommended by Real (Ray) Mahadeo…

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12 Thank-You notes Guaranteed to Generate Real Estate Leads

Richard and Beth Witt generate more business from sending thank-you cards than any other activity. They could write a book on the business they generated from these cards… for now they will just encourage everyone to start sending these much-loved and very appreciated notes to anyone and everyone. They promise that doing so will generate business.

Just think about this a second: Someone sends you an email thanking you for listing your home with them, or someone takes the time to handwrite you a note in a lovely thank-you card and mails it to you. Which one makes you feel special?

Read their post…

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Brand Matters to Consumers

The recent Hear it Direct (HID) conference in Austin, Texas, was packed with powerful strategies based upon direct consumer feedback. Whether you want to be more effective at marketing or pricing properties, these ideas represent some of the best ways to grow your real estate business.

In Austin, HID co-creator Sue Adler shared a number of the highlights from previous consumer panels that she has conducted. Here are more best practices based upon what really matters to today’s buyers and sellers…

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When it comes to real estate marketing, don’t waste money on passive techniques

According to the National Association of Realtors’ newly released 2014 Home Buyer and Seller Generational Trends report, only 4 percent of sellers and 9 percent of buyers found their agent on a website. If you’re spending gobs of money on pay-per-click, search engine optimization (SEO), and other online advertising formats with the idea of generating buyer and seller leads, your money may be better spent elsewhere.

As an agent, you are constantly bombarded with advertisements and recommendations about the various ways you can generate buyer and seller leads. Should you have a website? Should you spend money on online ads? Should you pay for Internet leads? Should you market using calendars, magnets and postcards? Here’s how to decide…