Are you wondering if your real estate email marketing is effective? If there’s anything you can be doing to make it more successful?
And if you’re not doing any email marketing right now but are thinking about starting, this article is for you, too.
Category Archives: Real Estate Business Development
3 Ways for Real Estate Pros to Work More Efficiently
While there’s a lot of talk about “work-life-balance” in the real estate industry, Nobu Hata, NAR’s director of digital engagement, says market realities today mean that agents are working longer hours showing listings, handling multiple-offer situations, and spending time with their clients.
To make sure your time is being spent in the most productive and efficient way possible, read these tips…
Millennial Homebuyers Seek Diversity, Walkability and Smaller Homes
The millennial generation (Gen Y) was responsible for about one-third of residential real estate transactions in 2013. In his session at Agent Reboot, real estate coach and trainer Travis Robertson shared how Gen Y is already reshaping the real estate buying and purchasing process.
Much has been written about the differences between baby boomers and Gen Y, but we are just beginning to see how these differences are playing out in real estate. Like it or not, with the median age of Realtors at 57 and the median age of first-time buyers at 31, both generations must learn to adapt to each other.
Robertson outlined some rather surprising facts about what to expect when you work with Gen Y, as well as how you can best serve them.
Top Real Estate Agents Understand that Selling is Dead and Serving is Alive
The real estate industry is changing faster than we know. We can keep our eyes on the new technologies that are coming out, but the changes in consumer habits are what will influence our industry the most.
We will see enhanced ways to shoot video, more efficient ways to process paperwork, and cheaper ways to brand ourselves. We see the same changes occurring year after year. But, the game changer is how the consumer attitude matures without the industry taking notice.
Imprev Rolls Out New Craigslist Display Ad Workaround
When Craigslist got rid of enhanced listings in November, many real estate agents were forced to pull back on one of their main marketing channels.
The online classifieds giant prevented agents and other advertisers from including links in their Craigslist ads, and forced them to revert to plain text and fixed photos.
Now, real estate marketing software firm Imprev Inc. has come up with a workaround for agents who lost the ability to post full display ads on Craigslist when the classifieds giant changed its site specifications.
3 Simple Steps Can Help Agents Win Repeat Business
What can you do to create more repeat and referral business in 2014? Peter Knight, managing director of the U.K.’s Property Academy, had some great answers at the National Association of Realtors’ convention in San Francisco.
Knight’s session highlighted a major theme that was present throughout a number of last year’s sessions at NAR: “people, not property.” Knight’s “people first” approach not only turns the traditional sales funnel upside down, but it skewers a number of real estate’s sacred cows as well.
Can Selling Real Estate Make You Rich?
Many will find that while breaking into real estate may be easy, getting established is tough. Landing those million-dollar listings means succeeding against all odds.
Only 2% of Realtors, a trademarked term used by the National Association of Realtors to which the majority of real-estate agents belong, earn more than $250,000 a year. The median annual income nationwide was $43,500 in 2012, up from $34,900 in 2011.
Real Estate E-Newsletters
A real estate e-newsletter is a great way to stay in touch with past clients and real estate leads, remain “top of mind,” and build loyalty. This article shares four key elements that make up a successful e-newsletter so you can start sending one to those in your real estate contact management system right away.
Don’t Lose a Listing Over Pricing Objections
“Winning Listing Presentations (For Life)” is a must-read for any agent who wants to improve his or her listing presentation, with one major caveat: Michonski’s approach trains you to focus on how to present yourself and your skills to a seller. The book and scripts are packed with “I” language, which places the focus on the agent rather than using “you” language, which focuses on the seller.
What’s Your Story? Here’s Why Your Customers Need to Hear One!
Everyone loves a great story. What stories are you telling customers to make yourself more memorable?
Once upon a time, there was a real estate agent named Joe. Joe went to listing presentations prepared. He was armed with lots of data about recent home sales and price trajectories. He’d also make big promises to clients, vowing that if they put their trust in him he’d get their home sold.
So, why would clients pass Joe up?
Joe didn’t have a story. His promises sounded empty. He wasn’t memorable.
Managing The Real Estate Details 