Tag Archives: marketing

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Virtual Reality in Real Estate

virtual-reality

The day many tech lovers have been waiting for is here: Google Daydream View is now available in stores. The new virtual reality headset connects with a smartphone (specifically, Google Pixel) to immerse users in their favorite games, movies or even the latest news story. And at just $79, Daydream is making VR technology more accessible to consumers than ever before.

But the uses of virtual reality technology go beyond entertainment. Here are a few ways VR is making its way into real estate.

1. Open houses

Virtual reality headsets, about the size of a scuba mask, can provide 360-degree virtual reality property tours of homes. The headsets completely fill the user’s field of vision with a view of the home, allowing them to look up, down and from side to side. Developers are working on adding more tactile features to the experience, so users can do things like see their own hand opening a door, reports the New York Times.They’re even developing smells. One day Realtors might be able to add the smell of virtually baking cookies to their virtual open house.

2. Long-distance shopping

Virtual reality home tours give out-of-town buyers (and local buyers, too) another tool to help narrow down their choices of homes they’d like to physically visit in a limited amount of time.

3. Staging

More affordable than hiring a pro to stage your home, several virtual options allow you to add furniture and decorations to vacant rooms using computer technology. It can help buyers envision a property with different furniture and paint.

There’s a lot more to a real estate transaction than VR goggles can replace. When you’re ready to buy or sell your home, I’ll be happy to help!

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6 Essential Steps for Selling a Home With Pets

Dog

We love our pets, whether they be dogs, cats, hamsters, capybaras, hedgehogs, or pygmy goats—but that doesn’t mean that they want to see said pets (or any evidence of them) when looking at a home they’re thinking of buying.

“Pets are either an attractive distraction, so cute they distract prospective buyers from looking at the real estate, or completely the opposite—smelly, frightening, or otherwise off-putting,” says Diane Saatchi, an East Hampton, NY, real estate broker with Saunders & Associates.

Don’t want your precious property to be known as “that dog house”? Well, you need to pet-proof your place when preparing and showing it for sale. Here’s how, in six simple steps.

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Staging Tips for Sprucing Up the Basement

Home 2

Basements often have the reputation as being dark and dank. But the basement shouldn’t be forgotten when it comes to staging a property.

“Buyers will definitely poke their heads down in this cold, dark place,” notes an article at realtor.com®. “So, imagine their pleasant surprise when it’s actually a functional, comfortable room where they might even want to hang out.”

Here are a few tips…

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6 Steps for New Agents to Succeed Long-Term

Professionals

Many real estate agents fail within the first five years of their career because they never learned how to run a business. Here are six things you should do at the start of your career to ensure the longevity of your business.

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Video Tours for Listings

Video Tour

LOVE the new technology that RE/MAX Honors launched this morning – Automated Listing Marketing! The professional marketing package includes Video Tours uploaded to YouTube for all of our listings.

https://www.youtube.com/watch?v=Q0otjHUu-Os

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Are Model Homes Falling Out of Style?

The decorated model home may be waning in popularity as more builders look to slash it from their budgets.

“While the days are gone when a builder would feature several decorated models at each new-construction community, does that mean model homes are a thing of the past?” BUILDER Online asks in a recent article.

Some homebuilders say a model home is no longer necessary.

Read the full story…

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5 Fall Staging Ideas for Your Listing

Fall

Spruce up your listing with some easy and quick touches that will make buyers feel more welcome this fall. Here are a few ideas…

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Why staging a home for sale makes a difference

Decorating

Picture your dream home. Do you see bare walls, empty counters and no furniture? Or do you see a warm, inviting living room with a comfortable loveseat? A bustling kitchen and a full table? There are currently two schools of thought – empty homes sell better, because buyers can imagine their own life in the space. The other is that staging a home for sale is better, because it will show buyers the true potential of the home. Here is why the latter could be the right way to go.

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Seven Tips to Successful Marketing

What if you could compete with national advertisers at a fraction of the cost?

What if your brand could be a household name?

Guess what, it is possible – just apply these 7 steps recommended by Real (Ray) Mahadeo…

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6 Ways to Turn Off Buyers at Open Houses

Home 2

Open houses can be a great way to show off a property to many potential buyers all at once, but you want to be careful to leave a good impression. USA Today describes common open-house mistakes that could be a turn-off to would-be buyers. Among some of the common mistakes it notes…