Tag Archives: marketing

by

12 Thank-You notes Guaranteed to Generate Real Estate Leads

Richard and Beth Witt generate more business from sending thank-you cards than any other activity. They could write a book on the business they generated from these cards… for now they will just encourage everyone to start sending these much-loved and very appreciated notes to anyone and everyone. They promise that doing so will generate business.

Just think about this a second: Someone sends you an email thanking you for listing your home with them, or someone takes the time to handwrite you a note in a lovely thank-you card and mails it to you. Which one makes you feel special?

Read their post…

by

Brand Matters to Consumers

The recent Hear it Direct (HID) conference in Austin, Texas, was packed with powerful strategies based upon direct consumer feedback. Whether you want to be more effective at marketing or pricing properties, these ideas represent some of the best ways to grow your real estate business.

In Austin, HID co-creator Sue Adler shared a number of the highlights from previous consumer panels that she has conducted. Here are more best practices based upon what really matters to today’s buyers and sellers…

by

When it comes to real estate marketing, don’t waste money on passive techniques

According to the National Association of Realtors’ newly released 2014 Home Buyer and Seller Generational Trends report, only 4 percent of sellers and 9 percent of buyers found their agent on a website. If you’re spending gobs of money on pay-per-click, search engine optimization (SEO), and other online advertising formats with the idea of generating buyer and seller leads, your money may be better spent elsewhere.

As an agent, you are constantly bombarded with advertisements and recommendations about the various ways you can generate buyer and seller leads. Should you have a website? Should you spend money on online ads? Should you pay for Internet leads? Should you market using calendars, magnets and postcards? Here’s how to decide…

by

10 Facebook Dos and Don’ts

Facebook is a powerful way to stay in touch with your past clients, friends, and sphere. It’s also a great way to show your network the multifaceted you. But Facebook is for friendship and sharing, not for selling, so be a personality, not a salesperson, when you post or update your status.

Read the dos and don’ts…

by

Is your email marketing ineffective? 3 things it may be missing

Are you wondering if your real estate email marketing is effective? If there’s anything you can be doing to make it more successful?

And if you’re not doing any email marketing right now but are thinking about starting, this article is for you, too.

by

7 Ways to Make Your Home Move-In Ready

Checklist

Ever heard the phrase, “walk a mile in someone else’s shoes?” When it comes to selling your home and boosting curb appeal to the widest range of buyers, the distance you need to think about is far less than a mile: it simply runs from your front curb to your back fence. The moment you even begin to think of putting your home up for sale is the time to start thinking like a buyer.

Why?

Because thinking like a buyer will help you make your home move-in ready for just the right buyer (or maybe even a bevy of bidding buyers). The less they think they have to change, the shorter the distance will be between the viewing, their offer, and the day you say, “Sold.”

Read the article…

by

Pitfalls of Pocket Listings for Buyers and Sellers

Artistic BHHS Sign

The idea of selling a home without ever listing it can be appealing to many. Similarly, ringing the doorbell on the “perfect home” and finding an owner willing to sell can put a broad smile on a buyer’s face.

The risks, however, routinely make buying and selling “pocket listings” dangerous to a person’s financial well-being — particularly for sellers.

Read more…

by

The 5 Biggest Turn-Offs for Homebuyers

A lot of sellers don’t listen to their real estate agents, so here’s what your agent wants to say, but can’t say to you and this is it – your agent can’t get you the price you want unless your home is in pristine move-in condition.

That means no sticking drawers in the kitchen. No leaning fences. No rust-stained plumbing fixtures. We could go on, but maybe we need to make it clear. If you have even one of following “turn-offs,” your home won’t sell.

Buyers can get instantly turned off. Here are their five biggest turn-offs…

by

RealtyTrac Outing Location of Sex Offenders, Drug Labs and Toxic Dumps

In a bid to bring transparency in online real estate search to new heights, RealtyTrac has baked a batch of data on unpalatable neighborhood characteristics into its listing detail pages.

Distributed among 108 million addresses, the information — which could be construed as a massive collection of red flags — includes the location and details of environmental hazards such as underground spills, polluters and hazardous waste sites, as well as former drug labs, sex offenders and building permit activity.

Read the article…

by

4 Things Sellers Need to Know About Open Houses

Open House 2

Open Houses. Camps are divided pretty neatly between sellers who think that open houses are a total waste of time and those who think that open houses are the go-to way to getting a home sold at top dollar and in record time.

Inquiring sellers want to know, which is it: a waste of time or time well-spent?