There’s No Better Marketing Than You Being You

There’s always some new technology bandwagon to hop onto, with tech faddists telling you that if you don’t use this app or blog constantly, you’ll never grow your business. Well, that’s a lie — because nothing works better than you being you. Here are three of the most common tech marketing misconceptions that you should stop buying into right now.

Social Media Success: 5 Tips

In today’s online-driven world, developing a working social media strategy to build your online presence is vital. However, between sales calls, listing appointments and other daily duties, many real estate professionals feel stretched for time.

Add social media to the mix and the to-do list goes from manageable to overwhelming.

So how can you use social media in an effective and strategic way to boost your bottom line, gain visibility and position your personal brand as the local go-to professional?

Read 5 tips for boosting traffic, leads and visibility…

7 Home Features Buyers Love

Prudential Sign in Yard

If your home has gorgeous ocean views, sits on acres of land, or is in the most prestigious neighborhood in town, it’s pretty easy to know what to lead with in your marketing. But if you have a normal house in a normal neighborhood, it can be hard to know where to start. Some features that you take for granted might have major appeal to home buyers. Here are seven often overlooked home features to make your listing shine.