There’s always some new technology bandwagon to hop onto, with tech faddists telling you that if you don’t use this app or blog constantly, you’ll never grow your business. Well, that’s a lie — because nothing works better than you being you. Here are three of the most common tech marketing misconceptions that you should stop buying into right now.
Tag Archives: productivity
Social Media Success: 5 Tips
In today’s online-driven world, developing a working social media strategy to build your online presence is vital. However, between sales calls, listing appointments and other daily duties, many real estate professionals feel stretched for time.
Add social media to the mix and the to-do list goes from manageable to overwhelming.
So how can you use social media in an effective and strategic way to boost your bottom line, gain visibility and position your personal brand as the local go-to professional?
Choose Your Clients Carefully
One of the wonderful things that comes with being self-employed is that real estate brokers and agents get to make choices.
We can choose to work with certain clients, or we can choose not to.
In fact, we can even choose to take the day off, and there really isn’t anything anyone can do about it except call us a lazy agent.
Multitask At Your Own Risk
Bernice Ross shares some secrets to success and how to shift from what you ‘could do’ to what you ‘should do.’
Buyer Beware: The Real Estate Technology Prognosticator
For agents hoping to incorporate more technology into their real estate businesses, the wide-ranging advice can be overwhelming. Brokers, agents, vendors, coaches, and technology celebrities all have different ideas on how you should focus your efforts and the expectations that you should have for your success.
It’s tempting to try to do a little bit of everything. The low-hanging fruit is the latest online product, app or social media craze. With a new prognosticator stating that “this is the one thing every agent should be doing” every week, it can be difficult to resist dipping your toe into all of the newest technological ventures. Since many of them are free, the low barrier to entry encourages a “try everything” approach.
Managing The Real Estate Details 