While there’s a lot of talk about “work-life-balance” in the real estate industry, Nobu Hata, NAR’s director of digital engagement, says market realities today mean that agents are working longer hours showing listings, handling multiple-offer situations, and spending time with their clients.
To make sure your time is being spent in the most productive and efficient way possible, read these tips…
The real estate industry is changing faster than we know. We can keep our eyes on the new technologies that are coming out, but the changes in consumer habits are what will influence our industry the most.
We will see enhanced ways to shoot video, more efficient ways to process paperwork, and cheaper ways to brand ourselves. We see the same changes occurring year after year. But, the game changer is how the consumer attitude matures without the industry taking notice.
Savvy sellers try to time their listing just right by waiting until buyers are ready, willing, and able to pay a good price for the property. But there’s one factor that’s often overlooked: time of year. Boost your sale price with these five calendar considerations.
When Craigslist got rid of enhanced listings in November, many real estate agents were forced to pull back on one of their main marketing channels.
The online classifieds giant prevented agents and other advertisers from including links in their Craigslist ads, and forced them to revert to plain text and fixed photos.
Now, real estate marketing software firm Imprev Inc. has come up with a workaround for agents who lost the ability to post full display ads on Craigslist when the classifieds giant changed its site specifications.
What can you do to create more repeat and referral business in 2014? Peter Knight, managing director of the U.K.’s Property Academy, had some great answers at the National Association of Realtors’ convention in San Francisco.
Knight’s session highlighted a major theme that was present throughout a number of last year’s sessions at NAR: “people, not property.” Knight’s “people first” approach not only turns the traditional sales funnel upside down, but it skewers a number of real estate’s sacred cows as well.
Although you normally may not give it a second thought, the appearance of your garage matters when your home is on the market.
A real estate e-newsletter is a great way to stay in touch with past clients and real estate leads, remain “top of mind,” and build loyalty. This article shares four key elements that make up a successful e-newsletter so you can start sending one to those in your real estate contact management system right away.
“Winning Listing Presentations (For Life)” is a must-read for any agent who wants to improve his or her listing presentation, with one major caveat: Michonski’s approach trains you to focus on how to present yourself and your skills to a seller. The book and scripts are packed with “I” language, which places the focus on the agent rather than using “you” language, which focuses on the seller.
Everyone loves a great story. What stories are you telling customers to make yourself more memorable?
Once upon a time, there was a real estate agent named Joe. Joe went to listing presentations prepared. He was armed with lots of data about recent home sales and price trajectories. He’d also make big promises to clients, vowing that if they put their trust in him he’d get their home sold.
So, why would clients pass Joe up?
Joe didn’t have a story. His promises sounded empty. He wasn’t memorable.
There’s always some new technology bandwagon to hop onto, with tech faddists telling you that if you don’t use this app or blog constantly, you’ll never grow your business. Well, that’s a lie — because nothing works better than you being you. Here are three of the most common tech marketing misconceptions that you should stop buying into right now.
Managing The Real Estate Details 